About The website partner you’ve always wanted
We’ve created a fresh approach to web design — one rooted in transparency, strategy, and partnership. We care deeply about each of our client’s success, and our dedication to your project will show it.

What Sets Us Apart
We’re not a traditional web design company that simply asks what you want and makes it. We’ll dig into your goals, audience, and budget, and then work together to brainstorm and build the right solution for your website. Plus, we’ll create a custom analytics dashboard so we can proactively monitor your website’s performance over time and make any adjustments needed. It’s a smarter, consultative approach where every decision is based on data and strategy – not just on what looks best.
Throughout the project, you’ll have a Creative Director by your side to translate your goals into technical specifications for our Designers, Developers, and Writers to implement. You’ll also work with a Project Lead who will help keep the project running smoothly by managing deadlines, coordinating feedback, and keeping track of action items. We want you to have fun with your new website build, so we work hard to make sure you feel empowered and supported every step of the way.
Meet the Team

Caroline Jennings
Founder and Creative Director
As the woman behind Word of Web, Caroline sets the strategic foundation for each and every project. Unlike other agency leaders, Caroline is involved from beginning to end, ensuring your site is exactly what you envisioned. As our Creative Director, she’ll translate your vision into technical specifications and a smart structure, laying a foundation for your site’s success. You’ll discuss your ideas, business goals, timeline, and budget with her — and she’ll turn your discussions into an actionable plan, keeping everyone aligned throughout the process. As a UX designer with a background in psychology and neuroscience, she ensures the team is equipped with the strategies needed to design a website that’s everything you and your customers want it to be.

Kaile Zucca
Project Lead

Emily O'Kane
Project Lead

Scott Marcley
Director of Writing

Anthony Reese
Director of Design & Development

Krystel Schley
Senior Writer

Jonathan Martin
Senior Designer

Angela Lynn
Analytics Expert
Our Values
How we think and work sets us apart from the crowd. Here are the core beliefs and principles that drive us to deliver the results you deserve, every day.
Be Collaborative
We believe in acting like your partner, not your vendor.
Be Strategic
We believe that your business goals should drive all website decisions.
Be Clever
We believe in trying new things and finding creative solutions to complex problems.
Be Helpful
We believe in supporting you every step of the way, no matter what it takes.
Be Human
We believe that tech jargon is for robots. We’re real, approachable, and authentic in every interaction.
Be Transparent
We believe that honesty and open communication are keys to success.

Where We Are
We’re a nationally-distributed, remote team with a personal, local feel.
Our experience wrangling teams and time zones has given us razor-sharp communication and organization skills, giving us an advantage over the traditional agency.
Wherever you are in the world, we’ll see you on the internet.
Testimonials Kind Words
From Our Clients

Let’s Get to Work
Ready to take your business to the next level? We’re here to help you create the website you deserve.