Services Website Analytics

Your website will never – and should never – be a finished product. It should evolve over time, adapting to your ever-changing business goals and customer needs. 

But without data, there’s no way to know exactly what the next iteration of your website should look like. There’s no feedback on what’s working, and what’s not.

That’s why analytics are at the center of everything we do. We’ll start by identifying which website metrics best reflect your business goals. For instance, if your website is designed to generate leads, key metrics would probably include contact form submissions or white paper downloads. If your website is designed to sell products, we would focus on purchases. Next, we’ll set up your website in a way that allows these events to be tracked (this requires some pretty complex coding work, which our data expert will take care of). Finally, we’ll design a custom analytics dashboard that pulls data from sources like Google Analytics and Google Search Console and allows you to track those metrics in an easily digestible way. 

If you want, we’ll even send you an annotated report each month that highlights key trends and offers suggestions on how to adjust your website to enhance performance. We’re always available to help you make those edits, but you’re welcome to make them yourself if you prefer.