For new companies and startups, molding your brand into an image that consumers can trust is vital to the growth of your business. Good UX design emphasizes the user’s needs, ensuring a positive experience. This positive user experience builds trust from the moment a person clicks on your website.
So what can good UX design do for your startup company? Let’s look at some of the most significant benefits of investing in UX design.
1. Alleviates User Frustration
While you may not always remember excellent website design, it’s tough to forget a website with frustrating, illogical, or poor design. UX design seeks to eliminate the pain points, or frustrating interactions users might encounter while navigating your website. As a new company, all it takes is one annoying obstacle to turn users away forever from your brand, which is the last thing you want to happen. Great design keeps consumers returning for more, promising a seamless, easy experience every time they interact with your website.
2. Creates a Higher Profit
Startups that invest in UX are more profitable. According to Mckinsey.com, those that ranked higher on their design index scale outperformed industry growth by a 2:1 ratio. That’s close to 32% higher revenue and 56% higher total returns to shareholders compared to companies that invested less in design. In short, investing in design matters.
3. Lessens the Risk of Your Startup Failing
According to Forbes.com, 90% of all startup businesses fail. Some of the most significant contributing factors include ineffective marketing tactics and poor branding. UX design emphasizes placing the customer front and center and looks to incorporate user research to ensure that startups design a product users actually need and use. Through extensive testing and market research, UX designers add value to your product by creating the best possible customer experience.
4. Saves Your Startup Money
Rather than simply creating a product or website, UX designers first conduct rigorous research and testing before making a mock prototype of the design itself. Creating a prototype saves your company time and money by taking the time to develop the most effective product possible. Prototyping finds solutions to problems before they’ve been created or written into code, meaning your company spends less time wasting money to fix a highly flawed website or product.
5. Generates Interest Among Investors
Financing a business can be tricky, especially for startups, so convincing investors to help fund your idea is one of the biggest obstacles startups face. A major part of UX design is prototyping. Through user testing and multiple iterations, UX designers create a mockup design of your final product. Prototyping your website or product can generate financial interest in your company, giving investors a three-dimensional vision to believe in.
6. Builds Brand Loyalty
The design of your website has a massive impact on brand perception. One poorly designed element, form, or page can easily be the difference between converting customers and causing them to click off your website. The job of good UX design is to convince the user that your product is worth investing their time, money, and loyalty into by building trust and value through clear communication, intuitive design, and personalized touches. Your website should be easy-to-use and leave consumers eager to return for more, something UX design always aims to do.
First impressions mean everything, especially when you’re trying to build your brand from the ground up. For startup companies, choosing to hire a UX design team can build brand loyalty and convince both investors and consumers alike that your product is worth investing in.
Additionally, startups that choose to invest in design are more profitable, meaning they lessen the odds of their business failing within those critical first few years. With so many positive benefits of UX design, there’s really no reason why you shouldn’t hire a UX designer for your project.
If you’re looking for a partner in UX, contact us today. We’d love to help.